Ahmed Khan

'Corporate' culture is often associated with Western and affluent attire - suits, ties, blazers, dress pants - whereas South Asian attire is often incorrectly labeled as 'exotic' or 'bohemian'. How often do we see people subvert the norm and come to work dressed in their cultural attire? This does not happen often, as it does not align with the Eurocentric clothing and mannerisms that are deemed 'professional' or 'workplace appropriate'. 

 

My series aims to break the boundaries of corporate culture that are deeply rooted in the fabric of our society and sheds light on the necessity of genuine cultural diversity in the workplace. The series portrays three Pakistani sisters placed in the corporate environment embellished in their cultural attire. The sisters are positioned in front of the buildings that represent historic colonialism (a system that has negatively impacted South Asia), with confidence and pride. 

Photographer: Ahmed Khan @_vemodalenphotography

Models:

Maab Ch (@maabch)
Wadeea Ch (@wadeeach)
Mariam Ch (@mariaammch)

"Corporate Culture" by Ahmed Khan
"Corporate Culture" by Ahmed Khan
"Corporate Culture" by Ahmed Khan
"Corporate Culture" by Ahmed Khan
"Corporate Culture" by Ahmed Khan
"Corporate Culture" by Ahmed Khan
"Corporate Culture" by Ahmed Khan
"Corporate Culture" by Ahmed Khan
"Corporate Culture" by Ahmed Khan
"Corporate Culture" by Ahmed Khan
"Corporate Culture" by Ahmed Khan
"Corporate Culture" by Ahmed Khan
"Corporate Culture" by Ahmed Khan
"Corporate Culture" by Ahmed Khan
"Corporate Culture" by Ahmed Khan
"Corporate Culture" by Ahmed Khan
"Corporate Culture" by Ahmed Khan
"Corporate Culture" by Ahmed Khan
"Corporate Culture" by Ahmed Khan
"Corporate Culture" by Ahmed Khan
"Corporate Culture" by Ahmed Khan